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Today’s blog is toungue and cheek mixed with serious business. That being said this is a friendly warning to be careful about who you choose to build your website.
Many website designers and so called developers are mouse wizard clickers that just can’t produce a website that can compete or convert a high enough percent of visitors into customers to make pay per click (PPC) worth it.
Perhaps the most accurate name… generic name .. that should be handed out to everyone that is a candidate for your website creation/modification/etc is a “website builder.” After all you don’t have to be a developer (see below) to create a website but you could be. You don’t even have to be a designer… by pure definition that is.
Here are the classic definitions that you will have to apply based on your research vs what candidates tell you:
To summarize this off the cuff website design blog: Do your research and let your eyes… for the most part … help guide you. If it looks generic and/or there is no proof (portfolio) than take the safe road and move on to the next candidate.
Think twice before hiring the lady from church or needy college student on the cheap because a fraction of your online marketing cost is a website. Below is a breakdown … Example Only:
Mouse Wizard Option
Developer / Designer Option
Can you waste $5000 profit your first 6 months? Can you stay in business either making zero profit or very little? Do you want the church lady to create you a cheap website and wonder if it’s your business concept, the market you’re in, or that creepy looking generic website that’s killing you? Do it right and win online.