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Facebook Ads are becoming more and more important to keeping your business competitive in the digital marketing world.
For many businesses Facebook advertising can account for as much of a 20% boost in customers with a great ROI that you wouldn’t normally get with Google Ads. This is significant and there is a growing market for Facebook customers as many of them never even do a Google Search (they live on FB).
The goal of this blog post isn’t to walk you through something that Facebook Ads can walk you through. We aren’t going to rip off screen shots and reword already written instructions on FB just to score a few cheap SEO points for another blog post. Nope. This post is to educate you on why you should consider adding Facebook to your digital marketing arsenal and — even if it can replace Google.
The very fact that some online prospects go directly to their Facebook page is why Facebook has a lot of traction with digital marketing. Many online prospects never run a Google query and even do searches for businesses and services within Facebook only. They have their computers open to Facebook all the time and are great targets for ads. You won’t get them via Google.
Some key advantages of advertising with Facebook:
These are just a few advantages but the bottom line is that while Facebook is not a replacement for Google Ads it’s a great side-kick and can give you another boost especially if you are tapped out on your prospects with Google Ads.